A porn website has been criticised for "irresponsible" ad placements after an image of seven naked women appeared on ren's smartphone game.
The banner ad for Ewank. A parent, whose five-year-old child had been playing the game when the ad was seen, complained to the Advertising Standards Authority that the work had been "inappropriately and irresponsibly placed".
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Mobjizz Ltd, on behalf of Ewank. But, it added, the appearance of the ad in the Talking Tom app was a clear breach of its affiliate contract and it was keen to take action against the affiliate involved, but was unable to identify it. Outfit7, the operator of the Talking Tom app, said it had a strict advertising policy on age-appropriatebut had not been able to identify which ad network had served the ad.
In its ruling, published today, the ASA said: "The sexually explicit content of the ad and the product it promoted meant it should not appear in media which might be seen by children. The ASA ruled that the ad should not appear in media which might be seen by children, including the Talking Tom app.
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Trending: Cannes CMO Outlook School Reports The Knowledge Podcasts A porn website has been criticised for "irresponsible" ad placements after an image of seven naked women appeared on ren's smartphone game. Talking Tom: explicit ad appeared on the app.
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